With the new packaging release and range expansion, Batiste wanted a bright new website that displayed this new character and colour whilst also clearly displaying the full range. They also had an existing CMS template that they wanted the new design to fit into.
I like to push boundaries. And so I pushed the boundaries on a set CMS to create something that looked free flowing and new. By use of angles, the fun and creative feel was added to simple imagery and life is given to buttons/CTAs. A new menu system was also devised that took a once complicated function, to be smooth and seemless. The site is responsive for the best and easiest transition between devices.
- SkillsVisual Design